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NewsbitsAlltop's new Podcast pageAlltop is a new (2008) endeavor by Will Mayall, Kathryn Henkens, and the famous Guy Kawasaki, the same crew that built the Trumours site. Alltop is an organized "top sites" feed-reader, categorized and hand-picked. They have a category just for podcasts here: You can't add your own feeds, but it seems they have a plan for keeping the most relevant and high-quality feeds on the page. Give it a look and see what you think. 1 Billion Podcast downloads in 2007Wizzard Media, new owners of LibSyn podcast hosting service, reports over 1 billion podcast downloads in 2007. That's about 2.75 million downloads a day, up 300% from 2006. Looks like podcasting is on the usual technology growth curve. Folks were wondering where the "chasm" would be (marketing folks know about the 'chasm' in the adoption-mass-acceptance curve for tech products), and we may have just crossed it. For the full story: Podcast Advertising: A $400M Business by 2011?E-Commerce news reports that podcasting is on a huge growth curve and is experiencing better audience acceptance and image than blogs. Is it Still Growing?Poeple ask if podcasting is still growing at the geometric rate seen in 2005-2006, and the answer is yes. The 100-millionth iPod was sold last week: (April 9th, 2007) http://www.apple.com/pr/library/2007/04/09ipod.html If you are wondering if MP3-audio and podcasting is going to just be a fad, if it will be displaced by video, the answer seems to be no. With these rates of sales, personal audio players will soon become (are already?) as normal as cell phones. In fact, many cell phone models are now supporting MP3 downloads and playback. No looking back now! Podcasting will be around for a long, long time. It's the new radio! CMO Magazine offers podcastsCMO (Chief Marketing Officer) Magazine now offers podcasts of interviews and industry stories as a regular feature of their website. |