Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans, released at the end of 2006, offers a good basic introduction to the ins and outs of getting the word out about your podcast. As we all know, the old adage, "If you build it, they will come" doesn't necessarily apply to the internet. With thousands of new podcasts coming online each month, you have to do some active marketing if you want to build your audience.

Promoting Your Podcast covers general podcast-marketing techniques like listing your show in online podcast directories, building a blog presence for your show, using tags, cross-promoting with other podcasters, and seeking media coverage. All of this is helpful information. But, keep in mind that as a CEU podcaster, your current network of architects, other providers, and industry contacts is your best starting point.

One of the best suggestions Promoting Your Podcast makes is this: create ways for your audience to interact with you and your podcast. The internet offers endless distractions, so it's very easy for listeners to drift off toward the next shiny thing. If you can engage your listeners in discussion, and give them opportunities to contribute their ideas, they'll be more likely to stick around for future podcasts.

You can download a free excerpt of the book at the author's website.